Luxury Carpets

Treat Your Feet

Hard Wearing

For those high traffic areas

Best Value

Affordable quality carpets


Patterned & striped carpets

Plain Colours

A sea of colour to enhance your home

Hard Flooring

Vinyl Flooring

Waterproof, soft, warm and stylish

Laminate Flooring

Authentic designs and very hard-wearing

Luxury Vinyl Tiles (LVT)

Stain and scratch resistant, plus very durable



What type of rug are you looking for?

View Our Rug Brochure

Huge selection and styles and patterns

Carpet Binding Service

Make use of those leftover remnants

Custom Made Rugs

Tailor-made rugs to any size and shape


Answers to the most asked questions

Make A Booking

Book a FREE measure, showroom appointment or carpet fitting


A selection of our fitted carpets and hard flooring


See how your favourite carpet looks at home

Contact Us

Get in touch or drop in the showroom

About Us

Learn more about us and meet the team

Here at Hereward Carpets, we are proud suppliers of Associated Weavers carpets. They are one of the biggest producers of tufted broadloom carpets in Europe. Associated Weavers produce around 26 million square metres of carpet every year and export to over 55 countries across the globe. In short – they know a thing or two about good quality carpets and flooring.

Sustainable enterprise

If you are looking to carpet your home with trendy and innovative flooring that offers great value for money, then Associated Weavers carpet could be best for your home. Their mission statement explains how this is exactly what they want to be known as, and a preferred supplier for. The business always honours its core values which include integrity, the environment and respect for humanity. They are also passionate about loyalty and commitment. 

Another reason that Associated Weavers carpet could be best for your home is because the business is in the pursuit of becoming a sustainable enterprise. In recent years they have succeeded at reducing ecological footprint considerably.  Their production processes are aimed towards reducing energy consumption as well as waste. They also ensure they efficiently use and reuse water. In addition to this, they also use green energy within their factories through their on-site solar plant.

Infamous brands

When you carpet your home with Associated Weavers flooring, you can rest assured you’re getting a great carpet. Through their product knowledge and by keeping a keen eye for great designs, they are a strong contender in the market for innovative and trendy flooring incorporating colours, texture and refined yarn techniques. This is what makes them stand out from the crowd within the residential market when it comes to contemporary yet creative carpets.

Associated Weaver’s portfolio not only comprises the Stainaway collection, but they pride themselves on their award-winning infamous brands; Invictus, iSense and Vivendi. 

Invictus stands for invincible comfort with superior stain resistance using iVinci and iVerse yarn. The technique used in polypropylene and polyester manufacturing means these carpets ooze pure luxury. 

iSense uses polyamide (nylon) yarn to create the most super soft and luxurious, yet durable carpets. Over 120,000 households are already enjoying the iSense comfort. 

Vivendi is made with the exclusive iVivo yarn which is durable yet bleach cleanable. These stress-free ranges offer resilience, superb wear and surprisingly soft carpets. “Cool carpet for happy people” is the Associated Weaver’s motto.

Sedna is the most recent and very successful, award-winning range in its own right. Associated Weavers has paved the way in saving sea life, and by partnering with Healthy Seas, founded in 2013, they actively remove ghost fishing nets to save sea life. Click here to find out more. Materials such as fishing nets, fabric scraps, carpets and industrial plastic are collected from our oceans and landfills. These abandoned products, that far too often cause the unnecessary loss of sea creatures, have been turned into Econyl regenerated nylon. Sedna not only uses recycled waste to produce the fantastic carpet ranges, but the backing of Sedna carpet also uses 100% recycled plastic bottles. Help our planet today by choosing carpets from the Sedna range. 


Misura Rugs

In addition to carpet Associated Weavers also offers completely custom-made rugs with their Misura Rugs. They have the ability to produce any size and any shape, the results are endless. 

Pop into our showroom in Peterborough to check out the range of Associated Weavers carpets, and rugs where our friendly staff will be more than happy to find the carpet for your needs.