The digital world makes shopping easier than ever—from ink cartridges to groceries to booking your next holiday. But when it comes to flooring, nothing beats the in-person experience. In this blog post, we explain why choosing flooring in-store beats buying online.
The digital world makes shopping easier than ever—from ink cartridges to groceries to booking your next holiday. But when it comes to flooring, nothing beats the in-person experience. In this blog post, we explain why choosing your flooring in store is far better than purchasing it online.
1. Colours Can Be Misleading on Screens
A shade that appears as a soft light beige online might actually be much darker in person. Warm neutrals can look washed out or overly bold depending on how the product was photographed—or even the brightness settings on your device.
At Hereward Carpets, we encourage you to visit our flooring store in Peterborough so you can see the colours up close. Bring a sample from your home to compare directly in our showroom. Prefer us to come to you? We’re happy to visit your home with a selection of samples—or we can send samples for you to review at your convenience. As your local flooring specialists, we want to make sure you find the perfect match for your space and your style.
2. You Can’t Feel Flooring Through a Screen
Texture plays a huge part in how flooring looks and performs. A smooth-looking LVT may have a realistic grain that you can’t appreciate online. A deep, luxurious carpet can only be fully understood by feeling it under your fingers—or imagining it under your feet.
By visiting our store or arranging a home visit, you can experience these textures first-hand. Touch is essential when choosing the right floor, and it’s simply something the internet can’t provide.
3. Expert Guidance Matters
Online descriptions and prices don’t tell the whole story about quality. Understanding durability, comfort, maintenance, and suitability for different rooms often requires expert advice.
Our experienced and friendly flooring team are here to guide you through your options. We take the time to understand your home, your family, and your needs so we can recommend the flooring that’s truly right for you. This level of bespoke advice just isn’t possible through a website alone.
4. Discover Great Value With Remnants & Roll Stock
At our Peterborough showroom, we carry a wide range of high-quality flooring remnants and carpet roll stock. These offer excellent value and can significantly reduce the cost of flooring your home.
Why not pop into our Werrington showroom to explore what we have available? You’re welcome to browse our flooring online first to get an idea of what you like—but the real decision happens when you see and feel the flooring in person.



