Luxury Carpets

Treat Your Feet

Hard Wearing

For those high traffic areas

Best Value

Affordable quality carpets


Patterned & striped carpets

Plain Colours

A sea of colour to enhance your home

Hard Flooring

Vinyl Flooring

Waterproof, soft, warm and stylish

Laminate Flooring

Authentic designs and very hard-wearing

Luxury Vinyl Tiles (LVT)

Stain and scratch resistant, plus very durable



What type of rug are you looking for?

Carpet Binding Service

Make use of those leftover remnants

Custom Made Rugs

Tailor-made rugs to any size and shape


Answers to the most asked questions

Make A Booking

Book a FREE measure, showroom appointment or carpet fitting


A selection of our fitted carpets and hard flooring


See how your favourite carpet looks at home

Contact Us

Get in touch or drop in the showroom

About Us

Learn more about us and meet the team

We are often asked does underlay matter, or what underlay is best for our room. Our first answer is always “Yes”. The soft and luxurious feel of your new carpet does not come from the carpet alone, but the type and quality of underlay it is combined with. Using new underlay in your room will not only enhance the feel of your new carpet but will also validate your carpet warranty.

Underlay fit for purpose

Underlay is an essential part of your renovation and it works together with your new carpet. The underlay will not only provide the out-of-this-world underfoot feeling but will assist the wear and longevity of your carpet.

I’m afraid the underlay will not last a lifetime and will need replacing, ideally with every new carpet, as carpet warranties will be void if new underlay is not laid at the same time. But choosing the right underlay that is fit for purpose is the key.

Every carpet should feel superior underfoot and have great bounce-back qualities, they should have a long life in your home, and this is why we put our trust in Tredaire underlay.

Tredaire is renowned for its unsurpassed comfort

Whether you’re looking to recarpet your lounge, bedrooms or your dining room, comfort is key. However, Tredaire uses the highest quality material to offer a feeling that “feels like nothing on earth”. Made in the UK, Tredaire is on a mission to bring unsurpassed comfort to homes across the universe.

Which underlay do I choose?

Here at Hereward Carpets, we are passionate about paring your carpet with the right underlay. We have even produced a TikTok video!  

Your lounge and bedrooms deserve a luxury feel, but your hall, stairs, landing and office need a high-density quality to provide the ultimate wear as the higher, more concentrated traffic will cause premature wear if the wrong underlay is laid.

We would recommend our various underlays for the following room examples;

  • (Luxury) Tredaire Palladium – Lounge, Snug, Bedrooms
  • (Standard) Traidaire Ambience – Lounge, Bedrooms
  • (Basic) Tredaire Brio – Spare Bedrooms
  • (High-Density) Tredaire Titanium – Hall, Stairs, Landing, Dining Room, Study, Office
  • Tredaire King – Underfloor Heating with Carpet
  • Duralay Heatflow – Underfloor Heating with Laminate
  • Duralay Timbermate Excel – Laminate Flooring      

Do I need underlay with Laminate Flooring?

The majority of our laminate floors require underlay to be used. We strongly recommend the use of Timbermate Excel as we know this has the qualities to perform. By using this fantastic underlay, you will have peace of mind knowing it combines a quiet underfoot sound with a damp-proof membrane. The acoustic qualities and added barrier will ensure any room in your home is ready to rock and roll.

For rooms with underfloor heating, we would recommend the use of Heatflow. This underlay aids the flow of the warm air passing through it.

Pop into our showroom to discuss your needs, or give us a call to book a free, no-obligation quotation.